Truly Flavour Trail
Truly Hard Seltzer, one of North America’s most beloved hard seltzer brands, has finally arrived in Ontario. To celebrate, we’ve created the Truly Flavour Trail, a free, walkable, outdoor art experience through one of the city’s most lively neighbourhoods: Little Portugal. We have commissioned five local artists to create original pieces of art which will be placed along Dundas West between Lansdowne and Ossington from
Friday, May 27 to
Friday, June 10, 2022.
Follow the marked spots of the Truly Flavour Trail to check out unique and eye-catching works of art
from these Toronto-based artists: Durothethird, Ness Lee, Maria Qamar, Lauren Pirie and Raquel Da
Silva.
And if you get a little parched? Drop by one of the official ‘Flavour Partners' (bars and
restaurants) along the trail to try a Truly for yourself!
Maria
Qamar
INSTALLATION:
Disco Deewani &
It's The Time To Disco
Maria Qamar (b. 1991) is a first generation Canadian from a Gujarat and Bangladeshi
upbringing. Qamar’s Bollywood-beautiful women paintings with ironic cartoon speech
bubbles speak to the trials and tribulations of 21st-century Desi life.
The dreamy Disco Didis take over the Artist's favourite Dance-Karaoke bar in Toronto,
paying homage to the glitz and whimsy of 1970's Bollywood. Surrounded by lights, beauty
and music, the Disco Didis celebrate the dawn of a new era; a fresh sense of freedom in
the city, to dance and sing the night away. This installation follows Qamar's first
Museum exhibition at the MOCA Toronto, which initiated the disco series.
@hatecopy
LEARN MORE
DUROTHETHIRD
INSTALLATION:
Good Vibes
Arturo Parada (“Durothethird”) is one of the original Toronto graffiti artists, honing his skills back to the 80s in Scarborough. His style blends traditional street art with a modern colour aesthetic that appeals to a new generation. Using the iPad, Duro evolved into the digital arts and specializes in large-scale murals for clients around the world. He also applies his counterculture artistic vision to the world of BMX, amassing a portfolio of more than 70 vintage and new school builds.
@durothethird
LEARN MORE
Ness
Lee
INSTALLATION:
Nesting For Us
Ness Lee draws upon history and personal narratives to create tender and surreal
illustrations,
paintings, sculptures and installations. Based in Toronto, their work has been featured
at the
AGO, the Agnes Etherington Art Center, the Gardiner Museum, the Art Gallery of Hamilton,
as
well as galleries in New York, Boston, Los Angeles, Miami and Montreal. Lee has also
participated in mural festivals in Canada and internationally in India and
Mexico.
Ness Lee’s work is an investigation of the human form dealing with notions of intimacy
and self-love. Rather than the emphasis on the physical form, the emotional resonance
and presence is brought to focus in periods of vulnerability, discomfort and acceptance.
Using
various mediums, she explores and echoes these emotions, encompassing its tactile
experience into one that is filled with a depth of feeling, playing on humourous rhythms
and self-exploration.
@nessleee
LEARN MORE
RAQUEL
DA SILVA
INSTALLATION:
Truly Tasty
@raquelnaia
Raquel Da Silva (b. 1991, Canada) is a visual artist and designer based in Toronto,
Canada. She graduated from OCADU with a BFA in 2020. Raquel’s work is focused on
creating abstract environments and exploring how cultural stories and mythologies are
embedded into contemporary culture. Selected
exhibitions include Ja Senti, Vai Nascer by PADA Gallery and Residency in Lisbon,
Portugal, and An Index presented by Museum of Contemporary Art, Toronto.
Her work is focused on creating abstract environments with 2 and 3-dimensional forms and
shapes. The piece “Truly Tasty” is inspired by the energy and vibrancy of the
ingredients in Truly's hard seltzer.
Lauren
Pirie
INSTALLATION:
Long Dusk &
Dawn of A Season
@lapirie
Lauren Pirie is a Toronto-based artist working in a range of media and scale, from
intricate ink drawings to large-scale murals and sculptural installations. Her practice
explores ideas of interconnection in relation to ecology, desire and healing; both as
themes in her own artwork and through collaborating with other artists.
Along with her other soft sculptural installation work “Long Dusk & Dawn of a Season”
illuminates inherent interconnectedness—between human and human and to our shared
environment—and at the same time, a yearning for connection. It draws on the renewed
energy and juicy sunsets of a season of longer days, and is interested in the common
threads in our personal and global mythologies, in queer ecologies, our fears and our
fantasies, and how our willingness to confront our shadows—individually and
collectively—can lead to growth and healing.
Ashley
McKenzie
-Barnes
CURATOR
@ashleymckenziebarnes
Ashley is an award-winning creative director, curator and academic professor who recently launched D.PE (diverse progressive experiences) Agency, which focuses on reflecting a diverse creative community. Her projects have spanned across clients and institutions such as Universal Music, CIBC Square, Bombay Sapphire, Lauryn Hill, 19 Crimes Wine, Samsung Canada, Scotiabank, Sabian, TEDXToronto, Harbourfront Centre and The City of Toronto.
LEARN MORE
Maria
Qamar
INSTALLATION:
Disco Deewani &
It's The Time To Disco
Maria Qamar (b. 1991) is a first generation Canadian from a Gujarat and
Bangladeshi upbringing. Qamar’s Bollywood-beautiful women paintings with ironic
cartoon speech bubbles speak to the trials and tribulations of 21st-century Desi
life.
The dreamy Disco Didis take over the Artist's favourite Dance-Karaoke bar in
Toronto, paying homage to the glitz and whimsy of 1970's Bollywood. Surrounded
by lights, beauty and music, the Disco Didis celebrate the dawn of a new era; a
fresh sense of freedom in the city, to dance and sing the night away. This
installation follows Qamar's first Museum exhibition at the MOCA Toronto, which
initiated the disco series.
@hatecopy
LEARN MORE
DUROTHETHIRD
INSTALLATION:
Good Vibes
Arturo Parada (“Durothethird”) is one of the original Toronto graffiti artists, honing his skills back to the 80s in Scarborough. His style blends traditional street art with a modern colour aesthetic that appeals to a new generation. Using the iPad, Duro evolved into the digital arts and specializes in large-scale murals for clients around the world. He also applies his counterculture artistic vision to the world of BMX, amassing a portfolio of more than 70 vintage and new school builds.
@durothethird
LEARN MORE
Ness
Lee
INSTALLATION:
Nesting For Us
@nessleee
Ness Lee draws upon history and personal narratives to create tender and surreal
illustrations,
paintings, sculptures and installations. Based in Toronto, their work has been
featured at the
AGO, the Agnes Etherington Art Center, the Gardiner Museum, the Art Gallery of
Hamilton, as
well as galleries in New York, Boston, Los Angeles, Miami and Montreal. Lee has
also
participated in mural festivals in Canada and internationally in India and
Mexico.
Ness Lee’s work is an investigation of the human form dealing with notions of
intimacy and self-love. Rather than the emphasis on the physical form, the
emotional resonance and presence is brought to focus in periods of
vulnerability, discomfort and acceptance. Using
various mediums, she explores and echoes these emotions, encompassing its
tactile
experience into one that is filled with a depth of feeling, playing on humourous
rhythms and self-exploration.
RAQUEL
DA SILVA
INSTALLATION:
Truly Tasty
@raquelnaia
Raquel Da Silva (b. 1991, Canada) is a visual artist and designer based in
Toronto, Canada. She graduated from OCADU with a BFA in 2020. Raquel’s work is
focused on creating abstract environments and exploring how cultural stories and
mythologies are embedded into contemporary culture. Selected
exhibitions include Ja Senti, Vai Nascer by PADA Gallery and Residency in
Lisbon, Portugal, and An Index presented by Museum of Contemporary Art,
Toronto.
Her work is focused on creating abstract environments with 2 and 3-dimensional
forms and shapes. The piece “Truly Tasty” is inspired by the energy and vibrancy
of the ingredients in Truly's hard seltzer.
Lauren
Pirie
INSTALLATION:
Long Dusk &
Dawn of A Season
@lapirie
Lauren Pirie is a Toronto-based artist working in a range of media and scale,
from intricate ink drawings to large-scale murals and sculptural installations.
Her practice explores ideas of interconnection in relation to ecology, desire
and healing; both as themes in her own artwork and through collaborating with
other artists.
Along with her other soft sculptural installation work “Long Dusk & Dawn of a
Season” illuminates inherent interconnectedness—between human and human and to
our shared environment—and at the same time, a yearning for connection. It draws
on the renewed energy and juicy sunsets of a season of longer days, and is
interested in the common threads in our personal and global mythologies, in
queer ecologies, our fears and our fantasies, and how our willingness to
confront our shadows—individually and collectively—can lead to growth and
healing.
Ashley
McKenzie
-Barnes
CURATOR
Ashley is an award-winning creative director, curator and academic professor who recently launched D.PE (diverse progressive experiences) Agency, which focuses on reflecting a diverse creative community. Her projects have spanned across clients and institutions such as Universal Music, CIBC Square, Bombay Sapphire, Lauryn Hill, 19 Crimes Wine, Samsung Canada, Scotiabank, Sabian, TEDXToronto, Harbourfront Centre and The City of Toronto.
@ashleymckenziebarnes
LEARN MORE
ABOUT
TRULY
With a 5% ABV, 130 calories and 1 gram of sugar per 473mL serving, every can of Truly is specially crafted with simple ingredients - no artificial flavours or sweeteners. But what really sets it apart is its variety and quality of flavours. Truly Peach Iced Tea and Truly Strawberry Lemonade are available at the LCBO now.
FIND NEAR ME@trulycan_
Official
Flavour Partners
Maria
Qamar
art title
@hatecopy